About ATAG

The perfect jacket sits on the rack of a boutique store. Your first move, close in on the jacket. Feel and fall in love with the fabric. Your second move, check the tag. Why?

Before you set your sights, you want to understand the jacket's story. How much does it cost? What size is it? What material has made you fall in love? And how will you care for this jacket to keep it looking as gorgeous as now.

Just like the jacket, every brand has a tag, a story. What, when, who, why and how that brand lives, sells, and succeeds. Have you spent time writing your story? Deciding on the perfect fabrics and sizes to benefit every user?

Now back track to before you entered the store. Would you walk into a store that had a broken door frame, cracked glass and a messy display window? We all know you wouldn't. Why? Because it is built into human nature, that we are drawn to something we are attracted to, engaged in, or find inspiring.

It is the reason shops around the world invest time and money making sure their display window is eye catching, attracting the right audiences and ultimately looks good.

Billions of people around the world enter this online sphere to use social media to share information and make connections. It allows you to communicate with friends and family, learn new things, develop your interests, and be entertained.

Social media was created for and is used by people. NOT companies. Therefore, ATAG uses this worldview to frame our lens of strategy. In early stages, we build, ideate, and create a personality to humanise your brand and explore how to communicate your story in a people's focused landscape.

ATAG has the creative spark and splash that your brand needs to authentically communicate your unique value to the right audience. We are looking at the same landscape that you can see, yet, we think, ideate, and create differently.